As a researcher consultant, by the time you're sitting in the project kick-off meeting, the fate of your research has already been decided. It was decided during the sale.

On Friday, May 8, Jim and Denise will be pesenting "Without Research Thinking, Your Democratization Program Isn't Research. It's Research Theater." We'll share findings from 12 interviews with UX professionals, introduce the Research Literacy Framework™, and debut a new maturity diagnostic. Come find us at the Revere Hotel – and bring your opinions.